Campus Marketing Blog

The growing of video online

2008-03-01T12:20:00.000-08:00

Actually, the television will migrate to distribution over the Internet. Broadcast and cable will certainly co-exist with the Internet as distribution channels for moving image content for the foreseeable future, however broadband access and the availability of capital for new media ventures mean that the Internet is already becoming a viable alternative for television viewers. With the high debit, the video design develops on the Net:

The Video Broadcast:

Some traditional free-to-air television channels will at some point simultaneously broadcast their programs over the Internet. However what is more interesting is how video programs over the Internet take advantage of the channel and the media consumption patterns of the likely audience.

www.Web-MediaPlayer.com wwitv.com

The video search engine and share:

The best-known internet video company is probably YouTube with a millions of people visit daily to view videos uploaded and often created by other users. Since YouTube went live late last year, hundreds of other consumer-generated video sites have sprung up, Google Video, Dailymotion, Videobomb (www.videobomb.com), OurMedia. Since October 2005, Apple introduced The iTunes video services let fans download and purchase music videos, short films and episodes of popular TV series. Expanding broadband inter-net access, improved algoritmhms for coding and de-coding online video, and the emergence of mobile phone networks that will support wireless video are also driving online video’s mushrooming popularity.

The Internet Design:

"Contrary to what was previously made, the video is not any more reduced to a young squared in the place of the screen. We see it more and more used as a thorough element ", explains Benoit Drouillat, director of creation of the agency of contents WordAppeal and President of the association of the interactive designers.

www.panoramatowers.com

www.diorcouture.com

Video ads :

Online video advertising will really take off next year, with spending on online video ads increasing by 89% over this year to $775 million and by 2010, spending on online video ads will reach $2.9 billion , according to a report by research company eMarketer. The video advertising is becoming an everyday interactive way to communicate to customers and online shoppers.

http://www.innovateads.com/

The video online is a new interactive technologies and develop campany’s profit, saving time and social networking. It allows, for example, for artists to publicize it more quickly, to mark communicate in a more focused manner and at a lower cost.

Hans Brinker Low Cost Hotel

2008-02-10T08:38:00.000-08:00

Hans Brinker is a hotel low cost of Amsterdam, which becomes famous for several years for its buzz marketing communication.

To understand how use Youtubes look at this two videos.....

(source: Youtube.com)

New Idea of Innocentive Business

2008-02-09T02:39:00.000-08:00

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Innovation Incentive by innocentive.com

2008-02-08T13:43:00.000-08:00

The www.innocentive.com website is like a forum of exchanges. InnoCentive guarantees the reliability and the legitimacy of the companies which post theirs demands ( business, scientific, product development) and propose rewards to people who provide solutions. Companies contact InnoCentive by declaring itself «seekers» and publish on Internet their problems of R&D.

A department of InnoCentive helps the companies which wish it to formulate their question while protecting their anonymity. He makes sure that the classic legal, scientific and commercial requirements are verified. The problems are put on-line on the site with a summary of the demand, a deadline of answer and the amount of the reward attributed to the best solution (between $2000 and 100 000). To post a demand, the company applicant pays a deposit advance to InnoCentive, generally around $2000. To have more precision on the demand, it is necessary to be beforehand registered as to solver.

The scientists of the whole world are eligible. They have to join by performing an on-line form and to accept a payment emitted by InnoCentive. Its created a secured on-line space called Project Room who contains details and diverse requirements connected to every problem. InnoCentive takes charge of the evaluation of the solution; six of theirs scientists help companies’ customers to review the proposed solutions and to select the best. There are two types of answers, with very different fixings of a price scale:

- The short answer “paper answer”: the scientist subjects a “proposal of thought” which explains how he would at affect the problem. The reward is of the order of some thousand $.

- The long answer, which implies to supply a strategy of realization. It is necessary to give details of the way to resolve the problem.

All the solutions must be validated by the company applicant and to be able to be reproduced in a laboratory. When the problem was resolved, InnoCentive takes charge of the transfer of the rights of intellectual property then of the payment. It pays the researcher and pays by asking to the company for applicant between 60 and 100 % of the reward offered in conformance with the payment for its service. At present approximately 80 problems are in the course of proposition. More than 25 000 scientists registered as “solvers” to examine the questions and subject their on-line solutions This formula allows the scientists to receive a public gratitude and a financial reward to have resolved the challenges of R&D.

Example of challenges:

- Reduced fat chocolate-flavored coating compound material is desired.
- A method for nitric acid regeneration utilizing ambient air in a small reactor is desired.
- A material is needed to replace aluminium that has similar thermal properties

For the moment, the Business and Entrepreneurship challenges are not very developed but, I think A successful tool to allow in begun to develop at the marketing level, leadership, production, financial problem ect….

The Social Entrepreneurship

2008-02-03T13:07:00.000-08:00

The idea of “social entrepreneurship” has struck a responsive chord. It is a phrase well suited to our times. It combines the passion of a social mission with an image of business-like discipline, innovation, and determination commonly associated with, for instance, the high-tech pioneers of Silicon Valley. The time is certainly ripe for entrepreneurial approaches to social problems. Many governmental and philanthropic efforts have fallen far short of our expectations. Major social secto institutions are often viewed as inefficient, ineffective, and unresponsive. Social entrepreneurs are needed to develop new models for a new century. (more about this definition http://www.fuqua.duke.edu)

The Social Entrepreneurship, trend or or real shift to corporate responsibility ?

The concept of social entrepreneurship" provided innovative and sustainable solutions to social problems occurring at different societal levels is a contemporary issues. This concept is also a emerging business trends: social entrepreneurship like the sustainable business practices. More and More non-profit and profit associations has increased exponentially and this is a goog opportunity for the substainable development and the economy in long terms. But, in spite of the increase of the social entrepreneurship, we observe an increase of the damages caused in the planet and in the humanity, especially in the poor countries. The importance is not thus of knowledge if this is a trend, new business or a real shift, the importance is the end of this disparities and damages.

The 45 social entrepreneurships who are changing the World: http://www.fastcompany.com/social/

VENTE-PRIVEE.COM a success story...

2008-01-20T09:08:00.000-08:00

A private sale is a mode of sale allowing the brands to sold their previous collections discreetly with strong reductions which can affect 70 %.

This model is use in Internet by the website « vente-privée.com »

This is advantageous for the customers because:

The customer feeling to be privileged because it is necessary to be sponsored to be a part of these "clubs"
The prizes are very interesting, on average 50 % with regard to the shop.
The privates’ sales are limited at 2 or 3 days only.
The quantity is limited also

The organizer of these privates’ sales on Internet finds theirs interests because:

He buys the goods only having sold it
The stock remains at the supplier's, the salesman can only reserving a certain number of products during the sale.
There is no notion of unsold articles because the organizer agrees with the brand, take him at least 15 or 20 % of the reserved stock, what leaves him a margin to operated.
The rate of return is weaker than the average (2 in 5 %) because the Internet user realizes a bargain...

However the salesman has to face all the same costs of organization of sales, structure and logistics very important (this is explains that numerous sites already disappeared).

The advantages for the brands are:

these sales cost nothing,
They allow him to sell quickly its unsold articles of the previous seasons, finance theirs activity and reduce its expenses of storage in a more economic and more developing way than through factory shops or other discount traders.

Vente-Privée.com are not the one of this marketing Internet, you can find also www.espacemax.com, www.24h00.fr, www.achatvip.com, www.shoppingaddict.fr, www.Bazarchic.com.

More information: Emarketing.fr, click here

The Freedium business

2008-01-11T13:55:00.000-08:00

The freedium concept is a model of business where the basic service is free (free) and the advanced services (premium) are paying.

Ex: Flickr : In this website, people can manage online photos and sharing application, but this is also make the process of organizing photos collaborative. The basic accounts are free but if you want to have a unlimited account and photos browsing and stats it’s cost $24.95 for 1 year.

SecondLife : is a 3D virtual world where users can socialize, connect and create using voice and text chat. There access is free but if you want bought a land or create your own business in this virtual world, you need to paid 1/128 Region (512 m) = US$5

The benefit of this model is to offer a service for free and attract people to connect to the website. But only 3% paid for the premium service. Other problem, this method charges us virtual services, which no cost anything but are proposed at prizes too much mattering with regard to the need.

Sources:
http://www.blog-conversion.com/taux-de-conversion/le-taux-de-conversion-du-business-model-freemium/ http://en.wikipedia.org/wiki/Freemium_business_model#_note-0

Easy Business

2008-01-06T12:55:00.000-08:00

Easy Group fondated by Stelios Haji-Ioannou is a good example of yield management applied to otimiezd their revenue and manage their demand

Easy group develop many diverses activities (EasyJet , EasyInternetcafé, EasyCar, EasyMoney, EasyCinema, EasyCinema DVD Rental, EasyBus, Easy4Men, EasyPizza, EasyMusic, EasyCruise, EasyMobile/ShimmerBright, EasyHotel) around one concept, decrease its prices with no-frills and their customers book only by Internet, paying in advance they buy.

The Easy principles are:

• Use, fit and build the 'easy' brand.
• Provide good value to the customer.
• Use technology to cut costs and improve quality.
• Sell direct to the consumer e.g. Internet sales.
• Be a simple offering.
• Not play by traditional market rules.
• Not bundle products

The benefice to the customers is to have a low cost’s service or product.
For example, if you looking at the EasyJet business model, the EasyGroup propose low cost airline focus on attracting business travellers as well as leisure travellers, although all its aircraft have single-class cabins, uses far more secondary airports to reduce costs, no food and drink served, and the reservation is maked by Internet, customers pay in advance, and print their own billet.
Furthermore, the customers may choose the lowest price depending the date and the hours of departure and return.

But, EasyJet has no monopoly, and others companies competed on this same ground. We find Wizz Air, a low-cost airline focusing on the markets of Central Europe, or Ryanair Europe's largest low-cost carrier.

But Stelios did not say its last word, and have always new ideas of business to adapt the yield management method like recently EasyMobile a mobile virtual network operator launch in 2006.

Musicovery

2007-12-29T07:15:00.001-08:00

Musicovery Slide

From: nataliwanda, 1 day ago

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Presentation of Musicovery website

SlideShare Link

Carlton dance

2007-12-29T07:02:00.000-08:00

THE LONG TAIL THE BUSINESS REVOLUTION

2007-12-18T11:18:00.000-08:00

The long Tail is describing certain kinds of distribution by Internet, allowing e-business website to propose infinite offers by proposing relatively “unpopular” products, unlike the physical stores which proposes only the best sales to make profitable at most the space.

This idea dedicated by Chris Anderson, the chief editor of the magazine Wired, shows that all the “unpopular” products of catalogue (Cds, DVDs, articles, photos) are sold in a proportion reduced, but whose accumulation them could exceed that the sale of the best sellers products..

This method is more and more use by most of successful Internet businesses such as eBay (auctions ), Amazon (purchase and sale of DVD, video games, CD, books(pounds), readers MP3, computers, cameras, software) and iTunes Blind (music and podcasts), Audible (music), Netflix (video rent) or Yahoo! and Google ( search engine).

This business revolutionizes the e-business because he allows the Internet users to find rare products, more adapted to their needs. However, sites using the method of tail length try to drive their customers lost in this jungle of supply.

For example, the columns of the website glowria, DVDs’ rental ( www.glowria.fr ), allow their users to choose a movies either only according to the traditional categories ( like adventures, horrors, policemen) but by themes such as "Anti-stress" for the films of entertainment or which make laugh, " the school is finished " for cartoons and children’s movies, or " between friends " for comedies..

Other websites such as Amazon (www.amazon.fr), allows the Internet users of refined their search according to the price, the options of product, or its popularity, but also according to their behaviour on the site thanks to an engine of analysis which recommends products susceptible to attract their visitors according to their behaviours on the website (notation of products, articles, clicks, seen pages, were produced bought…) This solution is proposed by Criteo (www.criteo.com)

Le long tail so allows to increase profits on sales of unpopular product but it the other effect is to lower relatively the sale of "best-seller" which have detained a certain monopoly in store, and, this is a chance to the independent artists, authors to conquer the market!

Furthermore, the increases of competitions and distributors stimulate the prices in decline and the better quality of their products..

If you look at the example of Amazon, which has just opened in United States a section of music download to compete the leader until then Apple with iTunes. Amazon proposes downloads music for 0,89 $ against 0,99 $ for Apple, and propose the mp3 format which can be listening by all the personal stereos.

With this success, the theory of the Long tail looks for an application except Web.

In store, we saw that the problem is the cost of storage, but the application can be made for example on television. Although television stations have limited hours of returns (“prime time”) supply can diversify and respond to smaller niche audiences and allow distributors aim of this population.

Le long tail increase the number of specialized television channels and a diversification of its cultural programs (the chains of history, music, hunting and fishing, for the seniors, specialize in interior decoration, cooking ect…) We can find also a program “a la carte” like a menu, people chose their TV program.

Even though the long tail can be the future of trade, it’s difficult to responds to an offer highly dynamic and variable, according to the trend, tastes and desires of each individual in a specific moment.

That's why, if you start your business according to the long tail method, it is important to analyze the behaviours of yours customers, visitors, instantly, but not only, we should be able to analyze the request of yours competitors and provide for a future request according to certain criteria external (such as politics, the birthday of an approaching events ect… ).

Le Long tail est un modèle de distribution sur Internet, permettant aux de sites e-commerce de proposer des étalages virtuels infinis en proposant les fonds de catalogues, au contraire des magasins physiques qui ne propose que les meilleures ventes afin de rentabiliser au maximum l'espace.

Cette idée consacrée par Chris Anderson, le rédacteur en chef du magazine Wired, montre que l'ensemble des produits des fonds de catalogue (Cds, Dvds, articles, des photos...) sont vendus en proportion réduite, mais dont le cumul des ventes pourrait dépasser la vente des produits les plus vendus.

Cette méthode est de plus en plus utiliser par de nombreux site marchand et même non marchand tel que eBay (enchères), Amazon (achat et vente de DVD, jeux vidéo, CD, livres, lecteurs MP3, ordinateurs, appareils photo, logiciels) and iTunes Store (musique et podcasts),Audible (musique),Netflix (location video) ou Yahoo! et Google (moteur de recherche). Ce business révolutionne le e-commerce car il permet aux Internautes trouver des produits rares, plus adaptés à leurs besoins. Cependant, les sites utilisant la méthode de long tail cherche à guider, orienter ses clients perdus dans cette jungle d’offre. Par exemple, les rubriques de glowria, site de location de Dvds (www.glowria.fr ), permets à ses Internautes de choisir un film non plus seulement selon les catégories traditionnelles (aventures, horreurs, policiers…) mais par thématiques tels que « Anti-stress » pour les films de divertissement ou qui font rire, « l'école est finie » pour les dessins animés et films pour enfants, ou « entre copines » pour les comédies.

D’autres sites tels que Amazon (www.amazon.fr), permet aux Internautes d’affiné leurs recherche selon le prix, les options du produits, ou sa popularité, mais également selon leurs comportement sur le site grâce à un moteur d'analyse comportementale qui recommande les produits susceptibles de plaire à ses visiteurs en fonction de leur comportement sur le site (notation de produits, d'articles, clics, pages vues, produits achetés,…). Solution proposée par Criteo (www.criteo.com)

Le long tail permet ainsi d’augmenter les bénéfices sur la ventes des fond de catalogue mais cela à pour effet de baisser relativement la vente des produits « best seller » qui détenait un certain monopole en surface de vente et permet à des artistes, auteurs indépendant dans se lancer sur le marché !

De plus face à l’augmente de la compétitions et du nombre de distributeurs sur le marché de l’e-commerce, les producteurs et les distributeurs doivent revoir leurs prix à la baisse et augmenter la qualité de leurs produits.

Reprenons l’exemple d’ Amazon qui vient d'ouvrir aux Etats Unis une section de téléchargement de musique. Pour concurrencer le leader jusqu’alors Apple avec l’iTunes, Amazon propose ses téléchargements au tarif de 0,89 $, contre 0,99 $ chez Apple et un format mp3 qui fonctionnent sur tous les baladeurs du commerce.

Donc, face à ses succès, la théorie du long tail cherche une application hors web.

En magasin, nous avons vu que le problème serait le coût de stockage, mais l’application peut se faire par exemple sur la télévision. Malgré que les stations de télévision ont des heures de rentabilités limités (les primes times) l’offre peux se diversifier et répondre à de plus petites niches de téléspectateurs et permettre aux distributeurs du viser cette population.

Le long tail permet ainsi une augmentation de nombres de chaînes télévisuelles spécialisées et une diversification de ses programmes notamment culturel plus ciblé (les chaînes d’histoire, de musique, de chasse et pêche, pour les seniors, spécialiser dans la décoration intérieur, cuisine ect…) On trouve également des programme à la carte ou les téléspectateurs établit et choisit lui-même sont programme.

Même si le long tail peut être l’avenir du commerce, celui-ci est très variable, il répond à une offre très changeante, selon les modes, les envies et goûts de chaque individu à un instant précis, plus difficilement appréciable qu’une tendance de groupe.

C’est pourquoi, si vous lancez dans le long tail, il est important d’analyser le comportement de ses clients, visiteurs, instantanément, mais non pas seulement, il faudrait pouvoir analyser la demande des concurrents et prévoir une demande avenir selon certains critères externes tels que la politique, la date d’anniversaire d’un événements approchant, un phénomène de mode à l’étranger par exemple.