The growing of video online

Actually, the television will migrate to distribution over the Internet. Broadcast and cable will certainly co-exist with the Internet as distribution channels for moving image content for the foreseeable future, however broadband access and the availability of capital for new media ventures mean that the Internet is already becoming a viable alternative for television viewers. With the high debit, the video design develops on the Net:

The Video Broadcast:

Some traditional free-to-air television channels will at some point simultaneously broadcast their programs over the Internet. However what is more interesting is how video programs over the Internet take advantage of the channel and the media consumption patterns of the likely audience.

www.Web-MediaPlayer.com wwitv.com

The video search engine and share:

The best-known internet video company is probably YouTube with a millions of people visit daily to view videos uploaded and often created by other users. Since YouTube went live late last year, hundreds of other consumer-generated video sites have sprung up, Google Video, Dailymotion, Videobomb (www.videobomb.com), OurMedia. Since October 2005, Apple introduced The iTunes video services let fans download and purchase music videos, short films and episodes of popular TV series. Expanding broadband inter-net access, improved algoritmhms for coding and de-coding online video, and the emergence of mobile phone networks that will support wireless video are also driving online video’s mushrooming popularity.

The Internet Design:

"Contrary to what was previously made, the video is not any more reduced to a young squared in the place of the screen. We see it more and more used as a thorough element ", explains Benoit Drouillat, director of creation of the agency of contents WordAppeal and President of the association of the interactive designers.

www.panoramatowers.com

www.diorcouture.com

Video ads :

Online video advertising will really take off next year, with spending on online video ads increasing by 89% over this year to $775 million and by 2010, spending on online video ads will reach $2.9 billion , according to a report by research company eMarketer. The video advertising is becoming an everyday interactive way to communicate to customers and online shoppers.

http://www.innovateads.com/


The video online is a new interactive technologies and develop campany’s profit, saving time and social networking. It allows, for example, for artists to publicize it more quickly, to mark communicate in a more focused manner and at a lower cost.

Hans Brinker Low Cost Hotel

Hans Brinker is a hotel low cost of Amsterdam, which becomes famous for several years for its buzz marketing communication.

To understand how use Youtubes look at this two videos.....

(source: Youtube.com)

New Idea of Innocentive Business

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Innovation Incentive by innocentive.com

The www.innocentive.com website is like a forum of exchanges. InnoCentive guarantees the reliability and the legitimacy of the companies which post theirs demands ( business, scientific, product development) and propose rewards to people who provide solutions. Companies contact InnoCentive by declaring itself «seekers» and publish on Internet their problems of R&D.

A department of InnoCentive helps the companies which wish it to formulate their question while protecting their anonymity. He makes sure that the classic legal, scientific and commercial requirements are verified. The problems are put on-line on the site with a summary of the demand, a deadline of answer and the amount of the reward attributed to the best solution (between $2000 and 100 000). To post a demand, the company applicant pays a deposit advance to InnoCentive, generally around $2000. To have more precision on the demand, it is necessary to be beforehand registered as to solver.

The scientists of the whole world are eligible. They have to join by performing an on-line form and to accept a payment emitted by InnoCentive. Its created a secured on-line space called Project Room who contains details and diverse requirements connected to every problem. InnoCentive takes charge of the evaluation of the solution; six of theirs scientists help companies’ customers to review the proposed solutions and to select the best. There are two types of answers, with very different fixings of a price scale:

- The short answer “paper answer”: the scientist subjects a “proposal of thought” which explains how he would at affect the problem. The reward is of the order of some thousand $.

- The long answer, which implies to supply a strategy of realization. It is necessary to give details of the way to resolve the problem.

All the solutions must be validated by the company applicant and to be able to be reproduced in a laboratory. When the problem was resolved, InnoCentive takes charge of the transfer of the rights of intellectual property then of the payment. It pays the researcher and pays by asking to the company for applicant between 60 and 100 % of the reward offered in conformance with the payment for its service. At present approximately 80 problems are in the course of proposition. More than 25 000 scientists registered as “solvers” to examine the questions and subject their on-line solutions This formula allows the scientists to receive a public gratitude and a financial reward to have resolved the challenges of R&D.

Example of challenges:

- Reduced fat chocolate-flavored coating compound material is desired.
- A method for nitric acid regeneration utilizing ambient air in a small reactor is desired.
- A material is needed to replace aluminium that has similar thermal properties

For the moment, the Business and Entrepreneurship challenges are not very developed but, I think A successful tool to allow in begun to develop at the marketing level, leadership, production, financial problem ect….

The Social Entrepreneurship

The idea of “social entrepreneurship” has struck a responsive chord. It is a phrase well suited to our times. It combines the passion of a social mission with an image of business-like discipline, innovation, and determination commonly associated with, for instance, the high-tech pioneers of Silicon Valley. The time is certainly ripe for entrepreneurial approaches to social problems. Many governmental and philanthropic efforts have fallen far short of our expectations. Major social secto institutions are often viewed as inefficient, ineffective, and unresponsive. Social entrepreneurs are needed to develop new models for a new century. (more about this definition http://www.fuqua.duke.edu)

The Social Entrepreneurship, trend or or real shift to corporate responsibility ?

The concept of social entrepreneurship" provided innovative and sustainable solutions to social problems occurring at different societal levels is a contemporary issues. This concept is also a emerging business trends: social entrepreneurship like the sustainable business practices. More and More non-profit and profit associations has increased exponentially and this is a goog opportunity for the substainable development and the economy in long terms. But, in spite of the increase of the social entrepreneurship, we observe an increase of the damages caused in the planet and in the humanity, especially in the poor countries. The importance is not thus of knowledge if this is a trend, new business or a real shift, the importance is the end of this disparities and damages.

The 45 social entrepreneurships who are changing the World: http://www.fastcompany.com/social/

VENTE-PRIVEE.COM a success story...

A private sale is a mode of sale allowing the brands to sold their previous collections discreetly with strong reductions which can affect 70 %.

This model is use in Internet by the website « vente-privée.com »

This is advantageous for the customers because:

• The customer feeling to be privileged because it is necessary to be sponsored to be a part of these "clubs"
• The prizes are very interesting, on average 50 % with regard to the shop.
• The privates’ sales are limited at 2 or 3 days only.
• The quantity is limited also

The organizer of these privates’ sales on Internet finds theirs interests because:

• He buys the goods only having sold it
• The stock remains at the supplier's, the salesman can only reserving a certain number of products during the sale.
• There is no notion of unsold articles because the organizer agrees with the brand, take him at least 15 or 20 % of the reserved stock, what leaves him a margin to operated.
• The rate of return is weaker than the average (2 in 5 %) because the Internet user realizes a bargain...

However the salesman has to face all the same costs of organization of sales, structure and logistics very important (this is explains that numerous sites already disappeared).

The advantages for the brands are:

• these sales cost nothing,
• They allow him to sell quickly its unsold articles of the previous seasons, finance theirs activity and reduce its expenses of storage in a more economic and more developing way than through factory shops or other discount traders.

Vente-Privée.com are not the one of this marketing Internet, you can find also www.espacemax.com, www.24h00.fr, www.achatvip.com, www.shoppingaddict.fr, www.Bazarchic.com.

More information: Emarketing.fr, click here

The Freedium business

The freedium concept is a model of business where the basic service is free (free) and the advanced services (premium) are paying.

Ex: Flickr : In this website, people can manage online photos and sharing application, but this is also make the process of organizing photos collaborative. The basic accounts are free but if you want to have a unlimited account and photos browsing and stats it’s cost $24.95 for 1 year.

SecondLife : is a 3D virtual world where users can socialize, connect and create using voice and text chat. There access is free but if you want bought a land or create your own business in this virtual world, you need to paid 1/128 Region (512 m) = US$5

The benefit of this model is to offer a service for free and attract people to connect to the website. But only 3% paid for the premium service. Other problem, this method charges us virtual services, which no cost anything but are proposed at prizes too much mattering with regard to the need.

Sources:
http://www.blog-conversion.com/taux-de-conversion/le-taux-de-conversion-du-business-model-freemium/ http://en.wikipedia.org/wiki/Freemium_business_model#_note-0